In a recent study by the Monster Employment Index (MEI), online hiring has a 10% year-on-year growth in India for the month of September in anticipation for the holiday rush of the season.
Among the top sector that is steadily increasing for online hiring is the BPO industry with an 49% growth. This is followed by Logistiscs with 32% increase, and customer service professionals (66%).
This is in preparation to the higher demand for labor in the coming months. Most companies are now forming a big short-term workforce just in time where customer service is needed the most.
“On the back of the expectations from the festive season, MEI for September shows significant hiring growth in the BPO and the logistics sectors as well as in the hiring of customer service professionals,” Sanjay Modi, Managing Director, Monster.Com, APAC and Middle-East said.
According to the same report, the city where most growth for online hiring happened was surprisingly not from India’s metro of Delhi or Mumbai but rather Tier II cities, Jaipur and Ahmedabad. Jaipur has grown by 30% while Ahmedabad by 29%. This puts them ahead of Delhi (up by 26%) and Mumbai (up by 23%).
Other data from the MEI report shows that despite the government’s campaign for the IT sector’s growth, online recruitment has slowed down. From August’s 44% to September’s 31%, it has certainly been not as in demand as customer service.
E-recruitment in travel and tourism sector has also decreased by 8% for the first time since December 2013.
“This drop can be attributed to lack of initiatives to promote Indian tourism in the overseas markets. This is further compounded by the other factors– safety of travellers and the outbreak of diseases such as dengue and chikungunya,” Modi said.
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Indiaexpress.com also has an article. Read it here.